Introducing Brand Anatomy

I see you’ve stumbled on Brand Anatomy. Warm welcome! Let me tell you a bit about what you’ll find here.

Here we will delve into case studies of some of the top brands, dissecting what they’re doing right and where they took a wrong turn. A successful brand tells a story, it invokes emotions, feeling, and reactions - a gut feeling or a knee jerk reaction.

Many brands operate as though humans are logic, but they are not - they are psychological, and they rely on positive and negative emotions to make a decision. Prepare your scalpels because we will be taking apart some of the top brands, putting them on the operating table, and dissecting what sits at the heart of each one:

We’ll analyze the top brands through a four-step anatomy process:

1. Health Score

Give a health score based on the current status of the brand’s financial & market performance, recognition, and consumer sentiment & perception.

2. Symptoms

Evaluate the key symptoms of the brand’s health status. We also take a look at competitors to see whether this is a common issue plaguing several brands or an isolated instance.

3. Diagnosis

Provide a diagnosis on why the brand is in good or poor health (what did the company do right and where did it take a wrong turn).

4. Treatment Plan

Finally, MD prescribes a recommended treatment plan for the brand to maintain its strong health score or get it back on track.